Course overview
Gain the skills needed to create impactful digital marketing campaigns and drive unmatched growth!
In today's digital age, marketing strategies have evolved to harness the power of online platforms. This Digital Marketing course will introduce learners to the core concepts, tools, and techniques used in the industry to create impactful digital marketing campaigns.
Learners will explore various aspects of digital marketing including SEO, content marketing, social media marketing, email marketing, and more.
Course Modules
Learning Outcomes
COURSE DETAILS
Next class starts on August 27th, 2024
Course Duration
8 Weeks intensive weekend (Saturday) sessions
Course Fee (in USD)
$390 $390 (or N250,000). You can pay in your local currency
*** Getting an early bird scholarship can reduce your fees by up to 50% (i.e. N125,000). Closes on June 30th, 2024
*** Installment payment options exist
Time / Effort
3 - 6 hours per week for lectures, project work and assessments.
Mode of Course Delivery
100% Online learning
Upon Completion of This Course, Students Should Understand and Apply the Following:
-
The digital marketing landscape and its various components.
-
Search engine optimization (SEO) and its importance in digital marketing.
-
Content marketing strategies and how to create compelling content.
-
The role of social media in marketing and how to leverage it effectively.
-
Email marketing strategies and best practices.
-
Practical experience with digital marketing tools such as Google Analytics, Hootsuite, and MailChimp.
-
Basics of paid advertising including Google Ads and Facebook Ads.
-
How to analyze digital marketing metrics and adjust strategies accordingly.
-
Developing a digital marketing plan and executing a campaign.Building a portfolio of digital marketing projects
Earn a global certificate from a Canadian institution
Upon completing the course and meeting the graduation requirements, you will be awarded a recognized certificate to share with your network and demonstrate all you've learnt from the program.
Hibreed certificates are formatted for sharing on LinkedIn.
We will provide job recommendations where necessary.
Why take this course
Expert Instructors
Hibreed digital marketing program is led by expert instructors who bring real-world experience and industry insights directly to the classroom.
With years of hands-on experience in the field, they understand the challenges and opportunities that digital marketers face today. This ensures that you’re learning not just the theory, but also the practical applications that can make a real difference in your work
End to End Live Projects
At Hibreed, our students will get hands-on experience by working on live projects using technical tools in real-time.
Working on real projects will make them more confident and expertise in the respective field.
Students have a group discussions about the projects with other student groups as well as their trainers.
High Demand for Skill
In today's digital-first world, the demand for skilled digital marketers has never been higher.
Businesses across all industries are recognizing the need to effectively reach and engage their audiences online, making digital marketing expertise a highly sought-after skill set.
By enrolling in our program, you position yourself at the forefront of this growing field.
Meet the Course Instructors
Esther Anegbe, Canada
Product Manager @ Assent, Canada
Esther currently leads key sustainability software products at Assent. She worked as
a Technology Analyst, Software Researcher and Implementer at various for various organizations.
She holds a Computer Engineering undergrad and a Masters in
Engineering in Technology Innovation Management from Carleton University, Ottawa,
Canada.
Esther will be one of the Product Management instructors.
